Marketing Literature
Readers respond more positively to ideas conveyed through efficient design versus those lacking visual clarity. These are various pieces of marketing literature created with design in mind to help utilize the aesthetic to benefit flow of reading and the separation of information. Made with Adobe InDesign and Illustrator.
Brand infographic
The intent when designing this infographic was to visually depict the dominance of the leading product brands against the competition. Meant to be a useful sales tool that briefly introduces the customer to the brands as well as their prevalence in the industry, it also demonstrates the approval ratings associated with the products and their history.
Project Case Study
This case study template format was created to quickly highlight important project details such as the tangible materials, cost and images, but also the services involved that were provided.
Module Handout
After researching the capabilities of a new module within an event managing software, I developed this handout to explain its benefits to prospective leads at trade shows & networking events who could benefit from the software. I edited content to fit what the company wanted to convey to the future customers
Target Case Deck
Created while competing in a case competition for Target, this slide deck explained the proposition of purchasing a fashion app and clothing line. Chosen to enhance their current apparel offerings while also adding online content the slides were designed to appear high end within Target's customer spectrum.
